Foundations of Information Technology assignment Essay

Foundations of Information Technology assignment - Essay Example were only used in big companies but this days they are used by the normal humans to perform their day to day tasks of life and this increases the efficiency of work done using computers. Computers are partially the backbone of economical and industrial growth in most countries. Security is a vital element in most places as man has grown to be greedy over the past few centuries. IT has been used by various companies like the airport authorities to come up with metal detectors \and walkthrough detectors that are used to detect metallic elements in peoples luggage and also on people especially with the walkthrough detectors that scan the whole body. Cloud storage is used by essentially all companies to store vital information and they can retrieve it from anywhere in the world as long as they have the wright access codes to get through to the information. The information is remotely maintained, managed, and backed up in online servers. Cloud storage is advantageous in many ways among them disaster recovery and cost saving. (Baylor University, 2013). Disaster recovery is made possible by the fact that the information is stored online and it is backed up hence can be retrieved

Curriculum revision Essay Example for Free

Curriculum revision Essay It is no news that many improvements have taken place in the educational system of the country over the last two decades. Many scientific discoveries have become available as tools to hasten acquisition of productive education that would be useful in contributing effectively to the development of the nation. Arts and science have evolved newer and bigger methods of communication vital for excellent teacher-student relations. Indeed, all forms and work s of life have undergone serious transformations that have made life more compatible with the Earth. Therefore, it would obviously be a futile effort to remain dogmatic and still stick to old school curriculum. Some of the contents of the curriculum are moribund and are inconsistent with the speed of technological advancement. These would not produce 21st century students that can compete favorably with their colleagues from other schools in the Country. As the world progresses, the curriculum must be revised and improved. This need for revision can not be overemphasized as it can be seen in the speed of revisions of many books. Editions change rapidly ever year incorporating new writing skirls that make referencing less burdensome; these also feature printing developments in the form of schema builders like colored pictures, radiological tools, digital and laser printing. All these make reading more pleasurable and books more alluring to the eyes. It is important to emphasize the major that actually need such revision: writing skills have to advance tremendously. Better syntax need be incorporated: this is intended to accommodate new rules of concord. With this, the knowledge of grammar of students is significantly century-compliant. Simple English would convey the information better. Styles of writing such as the APA American Psychological Association, MLA [Modern Language Association] and other referencing styles such as Harvard, Oxford or Chicago should be integrated in the revision. These are indeed indispensable as they ease reading, make references more accessible, and promote further study on the subject of concern. These also encourage the learning of the language, in relation to other fields on interest. The singular most important tool that upholds education in this age is Technology. It is just inevitable for productive and responsive training in any field. The use of Audiovisual aids for teaching and learning, information transfer through such facilities as the Internet shrinks the world to a global village. Thus, the teacher-student distance has reduced drastically. This access as made education livelier and closer than it used to be in the old days. Better printing gadgets have also added glamour to written materials. The use of Slide shows with PowerPoint and other computer application packages have aid knowledge and research. These are extraordinary and highly welcomed. Incorporations of these into the curriculum can not be overemphasized. Teachers would be better equipped to discharge their duties and students would be more receptive to teaching. Really, It is only a fool who trek one thousand miles barefooted to deliver an urgent mail when he has been offered a car for the same trip.

Myne Owne Ground Essay -- American History Slavery

Myne Owne Ground Anthony Johnson was a black man who arrived in Virginia around 1621 and was purchased to work as a slave in the tobacco fields of the Bennett Plantation. At that time he was merely known as â€Å"Antonio a Negro†, as it wasn’t common for black slaves to have last names. On March 22nd, 1622, an Indian attack on the Bennett plantation left only 12 surviving slaves, one of them being Anthony. In that same year a woman named Mary arrived at the plantation. Being that she was the only woman living at the Bennett plantation in 1625, Anthony could be considered fortunate to have received her as his wife. Together they had at least four children. It isn’t known how Anthony received his full name of Anthony Johnson, but the time that it is believed that this happened leaves some clues for speculation. It is presumed that someone named Johnson helped Anthony and his wife escape to freedom, apparently sometime between 1625 and 1650. In the 1640’s it is belie ved that Anthony and his family owned a small farm in Northamton where they raised livestock, which was mostly des...

Swot of Ibm 2009

IBM – SWOT Analysis Strengths Since IBM was founded in 1896, it has gone through a very long experience in the technological industry with a very strong brand name. The company has a wide range of products to appeal and attract different customer needs and to maintain its competitive position. IBM in 2009 was considered as one of the largest and most profitable computer services company in the world with a market capital of about $119 billion and 319,000 employees speeded in 150 countries around the world. The company in 2009 has made a good cut of the cost structure while at the same time the company was achieving a good increase in the revenues. The company invested in the IT by outsourcing it completely to India just to compete more effectively in the IT services and to rebuild its competitive advantage. The company was concentrating a lot in the high value added business. Weaknesses In 2009 IBM announced 5,000 job cuts in the United States which was accounted for around 4% of the workforce in United Sates . This move could probably hurt the company’s external image. Also could be one of the company’s weaknesses is that, the company was facing very high operating costs. The company also is not investing a lot in the low end products. Opportunities The company needs to maintain its position in the market and to attract more customers. Also IBM has the opportunity to lead the market in many segments by investing more in the R&D and to generate innovative ideas. Many customers perceive IBM as an old brand in which they have the opportunity to rebuild its brand image to appeal to the younger generation, could by investing in the electronic games or the mobile phones. The company has a good opportunity to start design green products strategy that protects the environment and cut good percentage of the costs. IBM can develop a customized hardware & software for the key customers. Threats Probably one of the main threats that IBM is facing today, is the growing competitors that make a real threat for the company and those competitors who are able to create cheaper products and make more a considerable profit. The technological products are changing quickly and make the life cycle of these products much shorter. Also the economical fluctuations impose a real threat on the company of losing profits.

Sun and Late Evening Light

Not a cloud sailed on that particular Sunday evening. The climbers, John and Mary had reached the tops of the cliffs as the sun was setting. They looked over the town to one side and the water on the other. The whole scene appeared strikingly beautiful in the late evening light, for it was sunset. Their hearts began to fill with emotions as the vast open sky started to turn from a baby blue to an autumn red, the clouds changed from cotton white to a flaming yellow orange giving the clouds a fluorescent laser lined effect.Birds chirped melodiously while flying away to their homes in the pleasant breeze, they too enjoying the spectacular sight. The crystal clear water sparkled like diamonds. Everything was almost still and the effect of the light made the scene look like one in a painting. It was so perfect. The climbers gazed upon the picturous scene as the autumn sky turned darker. The sun seemed to be at peace, making the climbers feel good and warm.The sun slowly began to fade away , as if it were about to fall off the edge of the water. John and Mary suddenly began to feel alive as they sat on the hill to take in the epic event right before them, they felt alive, reborn and inspired. They slowly watched the autumn red sun disappear behind the murky blue sea and said to themselves, what a glorious sunset. One that would be etched in their memories for life.

Air Pollution in Bangkok Essays

Air Pollution in Bangkok Essays Air Pollution in Bangkok Paper Air Pollution in Bangkok Paper 696 vehicles were registered. This factor, along with the lack of efficient ass transit system, has led to the citys traffic problem. The average speed of traffic in the inner zone of Bangkok is as slow as 8-5 km per hour. Researches have shown that vehicles accounted for approximately of Knox emissions, 54% of PM* (particulate matter) emissions and about 100% of hydrocarbon emissions. According to a research paper on Fighting Urban Air Pollution: From Plan to Action, in the year 1999, nearly 4 million cars were registered in Bangkok, in addition to 1. 5 million motorcycles. Concentration amount of particulate of sees than 10 micron (IMO) and carbon monoxide (CO) in the atmosphere have been found to exceed the acceptable standard, while the level of hydrocarbon (HCI), Knox, and ozone have been increasing. Besides, it has also been found that more than 1 million Bangkok residents have been suffered from air pollution related illness. Based on the information obtained from a thesis on Air Pollution and Lung Cancer by a doctor degree at MUSIC, apart from mobile sources, factories are the major contributor of pollution.

History Of Physics Essays - Nobel Laureates In Physics, Physics

History Of Physics Essays - Nobel Laureates In Physics, Physics History Of Physics Physics began when man first started to study his surroundings. Early applications of physics include the invention of the wheel and of primitive weapons. The people who built Stone Henge had knowledge of physical mechanics in order to move the rocks and place them on top of each other. It was not until during the period of Greek culture that the first systematic treatment of physics started with the use of mechanics. Thales is often said to have been the first scientist, and the first Greek philosopher. He was an astronomer, merchant and mathematician, and after visiting Egypt he is said to have originated the science of deductive geometry. He also discovered theorems of elementary geometry and is said to have correctly predicted an eclipse of the sun. Many of his studies were in astronomy but he also observed static electricity. Phythogoras was a Greek philosopher. He discovered simple numerical ratios relating the musical tones of major consonances, to the length of the strings used in sounding them. The Pythagorean theorem was named after him, although this fundamental statements of deductive geometry was most likely first an idea from Egyptian methods of measurements. With the help of his followers he discovered that the earth was a sphere, but he did not believe it revolved around the sun. Democritus was the leader of a group called Atomists. Although they were unable to prove that matter was made up of small particles, they were the first to come up with the idea. Democritus believed that atoms differed in size, shape, and movement but were all made of the same substances. Aristotle was the most important scientific philosopher in Greece. He believed that all matter on earth consisted of four pure substances or elements, which were earth, air, fire, and water. He also believed that the earth was the centre of the universe, and that anything beyond the earth consisted of a fifth pure substance called quintessence. Archimedes was an inventor and mathematician, who discovered several basic scientific principles and developed a number of measuring techniques. Ptolemy was an Egyptian astronomer. He developed a model for predicting the positions of the sun, moon, stars, and planets. Like Aristotle, he believed that the earth was the center of the universe. Between 400 AD. and 1000 AD. Most educated people in Western Europe looked to religion rather than scientific investigation to answer their questions about the laws of nature. At the same time Arabic scholars were correcting Ptolemy system of astronomy and performing experiments in optics and mechanics. As trade increased between Arab countries and western countries, their work and Greek scientific documents became available to western culture. During the 1200's St. Thomas Aquinas reconciled Aristotle's beliefs with church principles. During this time Roger Bacon an English scholar conducted studies in optics. During the Renaissance there were many social, economic and political changes that produced new approaches to science. The famous Italian painter Leonardo da Vinci conducted studies in motion and hydraulics. The polish astronomer Nicolaus Copernicus proposed a system in which the sun was placed at the centre of the universe and the earth was one of the planets orbiting the sun. In the 1600's Johannes Kepler, a German astronomer constructed a new and accurate model of the solar system. Rene Descartes, a French philosopher and mathematician developed the concept of inertia ( that objects maintain their state of motion unless disturbed ). At this time people began to realise that the physical world was governed by natural laws and that it was possible to discover those laws through careful measurement under controlled conditions. Galileo, an Italian physicist developed a number of telescopes to study the heavens, and performed laboratory experiments on the motion of falling bodies. In the 1600's there was a great deal of scientific activity. Sir Isaac Newton, an English scientist, published his Mathematical Principle of Natural Philosophy. He developed three laws of motion and a law of universal gravitation based on the work of Galileo and Descartes. He also invented a new form of mathematics called Calculus. During the Industrial Revolution scientific instruments were produced which were more accurate and enabled scientists to perform more complicated experiments. People began specializing in specific areas such as:

3 Common Latin Expressions

3 Common Latin Expressions 3 Common Latin Expressions 3 Common Latin Expressions By Maeve Maddox Not too many generations ago, any child privileged enough to attend school beyond the age of seven or so studied Latin. A vestige of what was once a universal educational practice can be found in the use of these three Latin terms used by English speakers: mea culpa in memoriam R.I.P. Ive seen mea culpa misspelled as mia culpa, and in memoriam misspelled as in memorium. As for R.I.P. seen in cartoon drawings of tombstones and on Halloween-related decorations, many speakers are unaware that the initials R.I.P. stand for a Latin phrase. mea culpa [mÄ Ã‰â„¢ koolpÉ™]:my fault. The expression is part of a prayer of repentance, but it is often used in a secular context to mean its my fault. I know a classics professor who likes to translate it as my bad! If you feel really guilty, you can say, Mea culpa, mea culpa, mea MAXima culpa! The misspelling mia probably results from saying /mee-uh/ instead of /may-uh/. The Latin word culpa, crime, fault, blame, is at the root of several English words: culpable, culpability, culprit, exculpate, and exculpatory. in memoriam: in memory of. Tennyson named his long poem to the memory of his friend Hallam In Memoriam. English words from Latin memor, mindful, remembering, include: memory, memorable, immemorable (not worth remembering), immemorial (ancient beyond memory), memorize, commemorate, and commemoration. R.I.P., the initial letters of the Latin phrase Requiescat in pace: may he/she rest in peace. As it happens, the English translation Rest in peace gives the same initial letters of the Latin original. Latin requies, rest, repose, gives us the word requiem, Capitalized, a Requiem is a Mass for the repose of the soul of the dead. A generalized sense of requiem is any formal tribute to a departed soul. English words that derive from the same Latin source as requiem are quiet, quiescent, quiescence, and inquiet. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and Toes40 Synonyms for â€Å"Different†Prepositions to Die With

Analysing a newspaper Essay Example | Topics and Well Written Essays - 2500 words

Analysing a newspaper - Essay Example The society was structured in a manner that male dominated over women. Most leaders were male chauvinists hence male supremacy reigned. The legal system did not incorporate ways of dealing with domestic violence. Most women who suffered violence ended up being victimized as part of the problem. The article on The Guardian website gives a review on how domestic violence issue has been handled in the UK. The news value is educative and concern peaceful co-existence in a family or domestic set-up. The news is also bad as it highlights violence in homes. Violence affects relationships and consequently leads to health and psychological problems. The news angle is neutral but rebukes perpetrators of violence. It does not support violence in heterosexual or homosexual relationships. The article has employed a criticism language on the government for laxity in coming up with an appropriate legislation in time. The editorial agenda is to sensitize readers on the need to stop domestic violence in families (Humphreys et al. 2013). The article gives insight on how the fight against domestic violence has come a long way. With no legislations relating to domestic violence, most men took advantage of the situation. However, with the emergence of civil and human rights movements, the vice came to shame. Most citizens became sensitized on the need for peace in the family. Couples had to find better ways to resolve their differences. Women’s Aid was founded in 1970 as a feminist movement and campaign tool. Domestic violence and gender oppression became a priority to deal with for the group. Domestic violence and numerous forms of abuse were decisively dealt with by Women’s Aid among other groups that were founded. In 1979, statistic revealed that two women got killed weekly by their former or current partner. The articles makes cites government statistics and other two sources on domestic violence. The sources add information about the

Beverlys Actions Essay Example | Topics and Well Written Essays - 1000 words

Beverlys Actions - Essay Example As the discussion highlights the right people should be present and not just any number of people and the agenda should be tightly focused on what is the expected outcome of the retreat. This requires that each participant has done the basic ground work before going for the retreat. They should be well equipped with data for the proceedings of the meeting. They should also be in a position to have data that would help to review the achievements over the previous year. Then, the participants should not be involved in the organizational aspects of the retreat so that they are free to concentrate on the proceedings and the purpose of the retreat. This paper outlines that Second National Bank (SNB) is spending lot of time in preparing organizational mission statement, vision and aspirations but makes on effort to align the organizations with the values ad visions already in place. They have a vision, they create a vision but they have not become a â€Å"truly visionary organization†. Creating alignment itself is a two-part process – the first is to identify and correct misalignments and the second is to create new alignments. At SNB they have been able to recognize that they have not been able to implement their visions of the previous year but there are no efforts to correct them. At the same time, they have not created any new vision or alignment but have just decided to follow what they had decided the previous year. The top management including the VPs has not taken any initiative to follow up or align their goals and visions.

V of Plato's Republic Term Paper Example | Topics and Well Written Essays - 1000 words

V of Plato's Republic - Term Paper Example In the novel entitled Brave New World, by Aldous Huxley, a society based on the eradication of individuality is described. All members of society are given a drug called â€Å"soma† in order to live in a chemically induced euphoria as prescribed by the social leaders. Similarly, in Plato’s Book V of the Republic, it is intended that society eliminate the barriers imposed by family units in order for the community as a whole to contain people that are all equally affiliated with one another in order for the community to act as one organism in and of itself. As far as a communist theory goes, this is described as ideal because the overall whole of the population is then able to see itself as one equally related group of people, without one person having special interest in the well being of another person more so than they would anyone else within that society. In addition to making each person equally associated to all other persons within this society, it is pointed out by Plato that women and men are capable of performing many of the same tasks therefore somewhat eliminating gender roles and furthering the elimination of the family unit. Plato did however tend to express his thoughts that women were inferior to men in many ways including intellect, â€Å" For men born and educated like our citizens, the only way, in my opinion, of arriving at a right conclusion about the possession and use of women and children is to follow the path on which we originally started, when we said that the men were to be the guardians and watchdogs of the herd† (Plato, pp. 2). This quote serves to illustrate Plato’s intention to expand on a woman’s role in his idealistic society, but yet he still places men in a leadership position above women. It can also be said that Plato examined the notion of the whole populace as a gene pool and only the best specimens out of that gene pool should reproduce thus rendering the best possible offspring. In Brave New World, there

Carbohydrates Essay Example | Topics and Well Written Essays - 750 words

Carbohydrates - Essay Example Once the body consumes carbohydrates it turns them into sugar. The processed sugar is subsequently turned into energy that is used by our body cells, tissues, and organs. The sugar that is not used by these three elements is stored either in the muscles or liver of the person. Some carbohydrates are better for the body than others. Two types of carbohydrates are simple and complex carbohydrates. The difference between these two types of carbohydrates lies in the speed of digestion. Simple carbohydrates are digested slowly by the body, while complex carbohydrates are processed quickly. In scientific terms simple carbohydrates are monosaccharide and disaccharides, while complex carbohydrates are polysaccharides. When digested carbohydrates form glucose. Once the body receives the glucose it is then transported around the body through the blood stream to be converted in the cells into energy. â€Å"The pancreas gland in your abdomen secretes the hormone insulin, which controls the uptake of glucose by your cells† (Netdoctor, 2011). The excess sugar that is not used goes to the liver, muscles, or is converted into fat. Whenever the body needs extra energy a hormone called the glucagons gets secreted by the pancreas. This procedure converts glucagons back into glucose or sugar, which is then converted once again into energy for the body. According to the British Nutrition Foundation the average female receives 47.7% of their energy from carbohydrates, while men receive 48.5% (Netdoctor, 2011). Carbohydrates are present in a lot of the food we eat. Complex and simple carbohydrates are present in different types of food consumed by humans. The most common types of food that contain carbohydrates are whole grains, vegetable, fruits, vitamins, and sugared sodas. An extended list of food items that have either simple or complex carbohydrates is illustrated in the table below: It is important for humans to control their consumption

Photosynthesis deep within ocean waters Essay Example | Topics and Well Written Essays - 4250 words

Photosynthesis deep within ocean waters - Essay Example These little organisms find a way to live in such places by adjusting accordingly and are highly resistant. The existence of microbial life in deep sea was discovered ages ago. They have been sorted out into different categories depending upon their properties. The sea bed is a diverse environment which is rich in nutrients. The organic material settles down as sediments at the bottom which comes from dead plants and animals and it is a source of energy for microbial life. Therefore in these sites most particularly the sea floor where nutrients are present diverse microbial communities exists. There are micro organisms which can survive even in energy depleted conditions that is when no or limited amount of nutrients are present. Condition in deep sea is very critical as energy is most depleted there. It is difficult to understand how micro organisms survive in these conditions. (Feast and famine microbial life in the deep sea bed, 1 October 2007). Micro organisms can live in places where there is no light and an example of such place is deep sea. Sunlight cannot penetrate deep into the sea and the existence of microbial life in the dark zone of sea floor is yet to be understood. Researchers have dedicated their studies to explore life in the darkness of deep sea. Recent discovery of microbial communities in deep sea hot spring vents gives the idea that the earliest existence of life might have occurred in the deep sea in the absence of light. Before, this discovery it was assumed that light is necessary to survive as it is the primary source of energy but, now it is known that life that exists in deep sea vents survive on thermal and chemical energy provided by the vent which means that light is not necessary for survival. (Deep sea vent communities: Did life originate in the abyss?) Scientific studies reveals how organisms manage to survive in hydrothermal vents. When cold sea water mixes with the heat of hydrothermal vents it leads to the formation of organi c compounds which is a source of nutrient for the organisms. The presence of vents in oceans also helps in maintaining the temperature and chemical balance of oceans and is a source of many renewable resources. Hydrothermal circulation occurs when sea water penetrates deep into the ocean where it gets heated and then reacts with rocks and rises to the sea floor. This hydrothermal circulation plays an important role in removing and adding up different compounds and in this way maintains the composition of sea water. Hydrothermal circulation also helps in recycling the water of oceans through hydrothermal vents. (Deep sea vent communities: Did life originate in the abyss?) The environment of hydrothermal vents is harsh for survival of life. The pitch darkness of vents, poisonous gases, presence of heavy metals, extreme acidity and enormous pressure makes the existence of life almost impossible. Yet, microbial communities exist at hydrothermal vents. In deep sea there is no light and w hen there is no light the presence of solar energy is out of question. All forms of light require light directly or indirectly as a source of energy but, life in deep sea is light independent. In this case organisms use geothermal energy as their energy source to carry out their life sustaining processes. Such organisms use inorganic chemicals derived from rocks and from sea water where nutrient is abundantly available in soluble form and utilize CO2 as their sole source of carbon. (Jean, Windsor, Between a rock and a hard place,

Carbohydrates Essay Example | Topics and Well Written Essays - 750 words

Carbohydrates - Essay Example Once the body consumes carbohydrates it turns them into sugar. The processed sugar is subsequently turned into energy that is used by our body cells, tissues, and organs. The sugar that is not used by these three elements is stored either in the muscles or liver of the person. Some carbohydrates are better for the body than others. Two types of carbohydrates are simple and complex carbohydrates. The difference between these two types of carbohydrates lies in the speed of digestion. Simple carbohydrates are digested slowly by the body, while complex carbohydrates are processed quickly. In scientific terms simple carbohydrates are monosaccharide and disaccharides, while complex carbohydrates are polysaccharides. When digested carbohydrates form glucose. Once the body receives the glucose it is then transported around the body through the blood stream to be converted in the cells into energy. â€Å"The pancreas gland in your abdomen secretes the hormone insulin, which controls the uptake of glucose by your cells† (Netdoctor, 2011). The excess sugar that is not used goes to the liver, muscles, or is converted into fat. Whenever the body needs extra energy a hormone called the glucagons gets secreted by the pancreas. This procedure converts glucagons back into glucose or sugar, which is then converted once again into energy for the body. According to the British Nutrition Foundation the average female receives 47.7% of their energy from carbohydrates, while men receive 48.5% (Netdoctor, 2011). Carbohydrates are present in a lot of the food we eat. Complex and simple carbohydrates are present in different types of food consumed by humans. The most common types of food that contain carbohydrates are whole grains, vegetable, fruits, vitamins, and sugared sodas. An extended list of food items that have either simple or complex carbohydrates is illustrated in the table below: It is important for humans to control their consumption

What is Nursing Theory and why do we need it Article

What is Nursing Theory and why do we need it - Article Example It can also be a set of principles based on a subject (OAD 1980). When we put it together with the nursing field, theory is a set of ideas and principles by which a nurse determines how to view the patient and determine the best solution for the patient. However, there are a number of theories in nursing and all of them are relevant to some aspect of the nursing field and how one can make decisions. Ultimately, while these are meant to be meaningful and relevant, they must also be understood in how they affect the practice of nursing as well as aspects of nursing research, management and administration, and also in nursing education (McEwan and Wills 2010). Initially, nursing was considered more as a series of functions and tasks that were assigned initially by a doctor dictating what needed to be done to a patient, rather than a careful series of thought processes conducted by the nurse in regards to the state of the patient. As more people, usually women, became involved in nursing whether through a concentrated study of medicine, or through environmental circumstances (war), the idea of nursing became more of a career calling or profession which is now well-respected in nearly every community because of the good outcomes from what nurses do for society (McEwan and Wills 2010). It wasn’t until the 20th century that those in nursing began thinking more about the structures of the nursing profession and the principles behind how nurses operated and approached their work with patients. Hildegard Peplau was one of the first writers to publish her theory work Interpersonal Relations in Nursing in 1952. Her work was initially delayed because she was not publishing in conjunction with a medical practitioner which was standard at that time (Lakeman, 1999). This work was influenced by Harry Stack Sullivan’s theory of interpersonal relations

Australian Aboriginal Art Essay Example for Free

Australian Aboriginal Art Essay Australian Aboriginal art, song and dance has been the corner stone of culture since the beginning of their existence. Having no form of written language Aboriginal art, songs, and dances passed down through the generations have been the heartbeat that has kept this ancient culture alive. Even though the art, medium, song, and dance of each Aboriginal tribe may be completely different, they all serve the same purposes; create ceremony, and to inform each member of the tribe of their history, spiritual beliefs, values, and expectations for cultural norm and behaviour. It is not until recently that Aboriginal art has stopped depicting Dreaming stories and has begun to be used for other purposes, such as self expression and emotion release (Pizzi, 13). However as the customary Aboriginal ways of life have been continually interrupted and battered, the personal identity of Aboriginal people and their culture has deteriorated and is in great danger of dying out completely. For tens of thousands of years Aboriginals have created art on rocks, tree bark, the ground and their bodies, with dyes, paints, seeds, plants, sand, and ochres. It is these art works which create a visual language expressing the legends, morals, and history specific to each Aboriginal tribe (Kreczmansk and Stanislawska-Birnberg, 3). Each painting or drawing contains symbols and colours which represent a part of a Dreaming story. Generally the symbols similar to what they are representing, but can come to mean different things at different times, such as a spiral could represent a waterhole, campsite, breast, or fire depending on the context. Aboriginal art is an integral physical manifestation of their culture and cultural continuity is reflected in all forms; such as painting, drawing, ceremonies, song, dance, jewellery, and head masks (Barrington, April 12). On page one of ‘The Tjulkurra’, Billy Stockman Tjapaltjarri, Janusz B. Kreczmanski and Margo Stanislawska-Birnberg write, â€Å"there is one kind of traditional painting which has not changed for thousands of years in its form and subject matter: the art of the Australian Aborigines. † The Aboriginal Dreaming stories are central to culture and each aspect of the Dreaming wheel is connected, and without one of the parts the wheel the rest does not make sense. These stories dictate every aspect of life and behaviour from where you can walk to how the Earth was created. These Dreaming stories are the blue prints to Aboriginal life, and it is through art, song, and dance that they survive. Each art drawing, painting, dance refers to a piece of information which the viewer gains upon looking at it, every song steers the listeners towards proper social behaviour or indicates where in society one falls (Morphy, 30). Some rituals, drawing and painting mediums and depictions, songs, and dances are gender or age discriminate, further structuring societal responsibilities and purposes (Mayrah, April 20). These Aboriginal art forms are the vehicles that pass meaning, purpose, history, and cultural from one generation to the next. Over the years Aboriginal way of life has been completely disrupted, abused, and deliberate attempts have been made to be erased. Since colonization Aboriginal people have been continually displaced from their lands, which they had lived on for over 40,000 years, and have had to watch as their sacred sites are cut down, mined, and destroyed. With this the materials used in Aboriginal art are destroyed, but more importantly there is a cultural disconnection as the elders are unable to teach the new generation the ways of their people and land. For example, when a tribe from the desert is suddenly moved to a coast their traditional sand art becomes impossible to create and the ceremonial act of passing that knowledge down to new generations cannot occur. So that art form is lost forever and the relationship between elders and the new generation breaks down. Or if a Dreaming story is based upon the lake which a tribe lives next to, and the tribe is moved away from this lake the new generations to come will not understand the story, or feel a connection with the land which was given to them by the Creation Beings. By taking away the tools the Aboriginals have always used to create their art and ceremonies their whole structure of culture is splintered. Tourism and the intrusions of western culture on Aboriginal land have weakened and belittled the art of the Aboriginals and traditional art forms have vanished in many places (Edwards and Guerin, Foreword). Furthermore, as â€Å"The Land My Mother, Walya NGamardiki† video the class watched on March 18th explains, the Aboriginals believe that they belong to the land, and if the land is destroyed then they too are being destroyed. In Aboriginal culture each person and family is born and connected to a Totem, or Spirit Being, and it is that person’s responsibility to protect their Totem; they are thought to be so connected that if one was to eat their Spirit Being it would be considered cannibalism. If a person’s Totem is killed then it is that person’s responsibility to carry out the mortuary rites for the being. When an Aboriginal dies they believe that their spirits go into the sites from which they came, but by destroying these sanctified sites the spirits have no where to return (Mayrah, April 20). â€Å"For Indigenous Australians†¦country is the subject of artistic representation, ritual enactment, totemism and the sympathetic magic that assists the group to ensure itself in the quest for survival† (Zimmer, 20). A disconnection between an Aboriginal person and his land is more than an unjust inconvenience; it is a cultural, emotional and spiritual murder worse than physical death. The Aboriginals currently make up only two percent of the Australian population, and their art, songs, and dances have been lost to the new generations. The ceremonies, art, dance, and song that had always guided, moralized, and given a voice to the Aboriginal youth has been made unnecessary, unfeasible, or irrelevant over time. These youths are now connecting with the anger, violence and messages of resentment of the contemporary black American culture. Instead of singing the songs and dancing the dances of their ancestors many young Aboriginals are rapping and grinding. (Dean, April 8). Many Aboriginals, old and young, feel no real tribal identity or language, no connection with Dreaming, and are left confused by who they are in the middle of two conflicting cultures (Bourke, 133). Without their art, song, and dance the Aboriginal culture has no history, meaning, future, or heartbeat. It is imperative to the future of Aboriginal tribes that they reconnect with the wisdom and ceremony of their ancestor’s art, song, and dance, while continuing to gain the tools to function in today’s westernized Australian culture. Bibliography Barrington, Robin. â€Å"Indigenous Australian Aboriginal Art. † Presentation, Introduction to Indigenous Australia tutorial, Curtin University of Technology, Bentley campus. April 12, 2010. Bourke, Eleanor. On Being Aboriginal. In Identifying Australia in Postmodern Times. Melbourne: Bibliotech, Australian National University, 1994. â€Å"Ways of Working: Aboriginal Cultural Awareness Modules. † Workshop, Centre for Aboriginal Studies at Curtin University of Technology, Bentley campus. April 8, 2010. Edwards, Robert and Bruce Guern. Aboriginal Bark Paintings. Canberra: Rigby, 1970. Kreczmanski, Janusz B. , and Margo Stanislawska-Birnberg. The Tjulkurra: Billy Stockman Tjapaltjarri. Marleston: Jb Books, 2002. 1-7. Mayrah, Yarraga. Aboriginal Culture. Indigenous Australia Aboriginal Art, History and Culture. http://www.indigenousaustralia. info (accessed April 20, 2010). McGregor, Ken and Jenny Zimmer. Bill Whiskey Tajapaltjarri. Victoria: Macmillian Art Publishing, 2009. 15-23. Morphy, Howard. Ancestral Connections: Art and an Aboriginal System of Knowledge. Chicago: University Of Chicago Press, 1991. Pizzi, Gabrielee. Voices of The Earth: Paintings, Photography, and Sculpture from Aboriginal Australia. Melbourne: A private collection. 7-16. ‘The Land My Mother’ or ‘Walya NGamardiki. ’ Movie, Introduction to Indigenous Australia tutorial, Curtin University of Technology, Bentley campus. March 8th, 2010.

Marketing Strategies Of Loreal Marketing Essay

Marketing Strategies Of Loreal Marketing Essay The market chosen for this assignment is for cosmetic products which have already a huge market and growing at a rapid rate with consumers having contrasting working attitudes and style, and companies producing goods according to the local requirement in accordance to the wants of the customers and consumers. This is more evident when we compare the DE (Developing and Emerging) pyramid of global population in 2009 getting transformed into a Diamond from a positive transition from Not Yet to Aspiring and to Have Lots. This assignment compares and contrasts the way in which two different companies, LOreal and Unilever carry out their international marketing. Initially this assignment revolves around the two mega cosmetic brand industry LOreal and Unilever and their marketing tactics and strategies around the globe in a few countries. LOreal a cosmetic giant is operating in over 130 countries worldwide and recorded a turnover à ¢Ã¢â‚¬Å¡Ã‚ ¬ 17.5 billion in 2009. The company records a consistent growth of over the years while there is a dip from 2008 to 2009 especially due to economic slowdown in the global market. The consistent growth of the company and the share in the particular market is due to its varied marketing activities and innovation in Research and Development. The Company, in 2009, has spent à ¢Ã¢â‚¬Å¡Ã‚ ¬ 5.4 Billion as Advertising and Promotion which is close to 30% of their annual revenue and à ¢Ã¢â‚¬Å¡Ã‚ ¬ 0.6 billion in Research and Development, almost quarter of their annual Operating Profit. The company differs itself from other companies in the sphere of product/service design; packaging; brand name/logo; price; advertising; sales promotion; distribution channel(s). Their website reads: At LOreal, we have made cosmetics the focus of all our energy and know-how for nearly a century. We are fully committed to putting all our expertise and research resources to work for the well-being of men and women, in all their diversity, around the world Unilever, another multinational giant operating in 100 countries (products sold in 170 countries) recorded annual revenue of close to à ¢Ã¢â‚¬Å¡Ã‚ ¬40 billion in 2009. Unilever spent à ¢Ã¢â‚¬Å¡Ã‚ ¬5.3 billion (13% of their revenue) for their Advertisement and Promotion budget and close to 18% (à ¢Ã¢â‚¬Å¡Ã‚ ¬0.9 billion) on their Research and Development. Unilever realise that innovation is key to their progress, and through cutting-edge science they are constantly enhancing their brands, improving their nutritional properties, taste, fragrance, or functionality. It is quite interesting to read the first sentence of their website: On any given day, two billion people use Unilever products to look good, feel good and get more out of life Global reach allows both the companies to get closer to consumers in local markets to understand diverse needs and priorities of peoples lives in so many different ways. The success of Brand LOreal lies in the fact that the company succeeded in reaching out to the customers of different countries of the world, across different income ranges and cultural patterns, giving them the appropriate product they are worthy of. The area of expertise of LOreal being that it succeeded almost in every country that it entered. The strategies of LOreal was varied enough to help it and stop itself from restricting itself in a single country. LOreal sold its product on the basis of customer demand and country want rather than keeping the product identical across the globe. It built ample number of brands or mammoth brands entrenched to the restricted culture and which appealed to a variety of segment of the universal market instead of generalising the brand and edible in innumerable culture. LOreal went on to being a local product in every international market. The brand extension of LOreal also came in the same sector or the same segment of market. LOreal believed i n growing its expertise in the segment it is conscious of rather than going into a completely new sector of market LOreal had built a dozen or so mega brands rooted in the local culture and appealing to different segments of the global market. Instead of homogenizing the various brands and making them palatable in myriad cultures, Owen-Jones decided to embody their (the brands) country of origin, turning what many marketing gurus considered a narrowing factor into a marketing virtue. As a senior LOreal manager put it, You have to be local and as strong as the best locals but backed by an international image and strategy. We have made a conscious effort to diversify the cultural origins of our brands. Brand Extensions LOreal realized the need for caution in case of brand extensions. The company extended its brands after doing a thorough research. When LOreal decided to enter the kids shampoo category in 1998, it debated whether to launch a new brand or go for an extension. The company realized the LOreal name, long associated with womens hair care, would capture instant credibility with moms. But Kids was really a child-oriented product. When LOreal first unveiled its LOreal Kids shampoo line early 1998, retailers were sceptical. Retailers say the value isnt there. We say it is that the child establishes value. We were pretty tenacious. mentioned Carol Hamilton, 45, senior VP-marketing for the LOreal retail division of Cosmair LOreal professionals mechanises with LOreal professional salons in order to not only promote their product but also to help hairdressers to have a vision, excel and accomplish. LOreal has divided their product range in five different categories to focus its marketing activities exclusively designed for the targeted market audience. Professional products for the service sector business holders like hair salons. Consumer Products for mass consumption of local people. Luxury Products for those who want to pay a little more extra and who are cautious about how they look. Cosmetics general cosmetics. Body Shop a new sector of product range said to have based its products after getting inspired from the nature. The body shop was founded in 1976 in the United Kingdom well known for its strong product base of natural ingredients and having a network of over 2550 stores in 63 countries Unilever on the other hand is a British-Dutch multinational company owning ample number of consumer products in the food, beverage and the personal care product sector. Promises to give a consistent evolution in the sustainable living plan of the commoners. In a world of hype and stereotypes, the Dove Unilever provides a refreshing alternative for women who recognise that beauty isnt simply about how you look but it makes a genuine difference. Dove Unilever is committed to widening the definition of beauty for women because it believes real beauty comes in all ages, shapes and sizes. To help enjoy your own brand of beauty, Dove provides an extensive range of cleansing and personal care products that make a genuine difference to the condition and feel of skin and hair. Dove is the UKs top Bar Soap brand and 45% of the population bought a Dove product in 2010. In fact, 10.1 million women use Dove every week in the UK. Unilever first launched its products in the US during the 1950s, and in 1957 the basic Dove bar formula was refined and developed into the Original Dove Beauty bar. It was launched as a beauty soap that was clinically proven to be milder on dry and sensitive skins. The following years saw the launch of more bath time treats like beauty baths and moisturising body washes. Unilever Dove then expanded its brand into antiperspirant deodorants and Pro-Age, a range of skin cream and hair care products specifically designed in accordance to the requirement of the local women. Unilever re-defined the definition of beauty for women. In 2010 Unilever Dove came out with another revolutionary product of Damage therapy which could be used by the consumers at home rather than spending a fortune on other beauty therapies to keep their hair strong damage free. In 2010 Unilever also diversifies its Dove products from the female sector to the male and hence the birth of a completely new brand of products in which Unilever had never stepped its foot into, the Dove Men Care brand was formed offering deodorants and body washes specifically designed for the male skin. LOreal entered India with the hair colour product, they changed the way consumers viewed the product. From being a product for the old-age to turn grey hair into shining black, LOreal targeted the young market for whom looking stylish and to the modern mark wasimportant, a very tough job to change the mind-sets of the people. Dove entered India in the late 1993. Dove-known to be a custodian to promise gave products to women to satisfy them all over the world. Dove started giving out products which fitted to their customer requirement in the female sector. In India Dove became the fastest growing hair care shampoo product in fifteen month of its launch proving its Promotional strategies to be worth. LOreal launched a shampoo+oil in India under Garnier brand name which is best suited for local Indian market but Unilever standardized the product rather than launching a new brand in a local market. LOreal focuses on target customers and then tailored their supply chain model according to the need of the specific geographical location while Unilever focus on mass market and depend on the overall economic development and the increasing purchasing power of the people. Portfolio of Brand management of Unilever is quite huge although 75% of their revenue comes from only 25 major brands. Therefore strategy of Unilever is on a much broader scale of mass consumption. However, LOreal spends their major advertisement activities towards focussed clientele and depends heavily on new product innovation; in 2009 alone LOreal has filed for 674 patent applications. ADVERTISING LOreal-because you are worth it, gives a kind of a fulfilment to the consumer that the kind of product the consumer was looking for, this is it. It gives the customer the belief that the product worth a lot and hence they are worth it validates to them being as worthy as the product though most of planning and thinking is only a virtual belief. LOreal started its advertising campaign in the late 1920 via posters and other such mediums. It first time appeared onscreen in 1950s in movies. In todays date LOreal got celebrity of all ages to promote their product. The strategy that LOreal used here is to use local celebrities to whom the common man relate to rather than having just one celebrity to promote their product globally. For example in India LOreal used ex Miss World Aishwariya Rai to promote their product where as in the United Kingdom they used Penelope Cruz to promote their product. This got LOreal the image of Traditional Beauty. LOreal knew that the best way to attract customers was to bestow the customers with the image that they could become as beautiful as their favourite celebrities. Dove on the other hand used the tactic of complementing their customers giving them a profound positive vibe by giving a positive line of you are beautiful. Dove uses various creative marketing strategies like using Facebook which is a social commerce networking site to promote its product. Dove has made its products available to the customers on the social website. Dove believes that it makes complete sense to move from a social networking website to a purchase worthwhile at the same place.Launching a competitive advertisement in competition with LOreal with the tag line Dove is No.1 Shampoo sending prospective customers personalised emails with such adverts and making customer believe that it is the best the customer can get. Given the image of real women Dove never used or endorsed their products through celebrities like in the case of LOreal. Instead Unilever built a new strategy for Dove. Given the cote of being Real Women Dove used a corporate advertising strategy by various cultures of women and projecting an image of self-satisfaction for the Unilever brands. Unilever tried to get their customer in the real world and by not giving them a fake hope that they could be liketheir favourite celebrity but giving them a hope that they could be beautiful with the real beauty bestowed in them. Unilever made its product Dove available to the customers through Facebook and other social networking sites in the United States and other parts of the world, with Unilever unveiling the new ecommerce offering shortly Marshall Manson, Europe Middle East and Africa managing director of digital at Unilevers PR agency Edelman, said: It makes sense to allow users to move directly from a social word-of-mouth recommendation, or from information a brand has shared, to purchase. He also said that the move makes it easier for Dove to connect social activity with business values and measure their effectiveness. The news comes just days after a study by Foresee found that consumers prefer email marketing messages than social media interactions with retailer websites in the UK. Larry Freed, president and chief executive officer of ForeSee Results, said brands need to be aware of how their target markets are influenced by promotional emails, advertising on Facebook or word-of-mouth recommendations. SALES PROMOTION In India LOreal brought the international style by transforming the looks in the form of amenities to its customers. LOreal marked its products through hair salons, owning over 2000 saloons over 36 cities in India. LOreal and Unilever competed on getting positioned in the shelf-space in the United States to be in the eye of the customers. Dove on the other hand promoted its product by positioning itself the best that is as the number one product and also with the help of dove the seven day challenge, where dove promised healthy hair or money back guarantee. In the United States Dove bought about the half-faced challenge. Dove asked the American customers to use the product on half of their face and feel the difference. Dove relies on websites to carry out its major sales promotions. Dove used theOscar ceremony by paying huge amount to broadcast live on television on the prime advertising time a 45second advertisement to bring their product into the eyes of the people. The real beauty code used by Unilever for Dove gained a lot of intangible possession towards Dove by Increasing customer loyalty and sales towards the brand. This led to a continuous rise in the sales of Dove; from 2005 to 2006 sales of dove grew by 10.1%. LOreal on the other hand promised a reduction in the hair fall or healthy hair. LOreal carried out its sales promotion having a wide assortment with varying range of products for premium and the middle class. Though LOreals premium product was at low demand, LOreal kept on reinforcing them through promoting their premium brand as a look of necessity. LOreal produced its goods in the form of services to the market by distributing it through professional hair-dressers. LOreals products came with various names such as the LOreal Paris hair colour which imbibed the country name in the brand which fostered the customer the urge of possessing that product. WEBSITE The LOreal website not only gives a brief introduction of its varied product features but it also gives information about the company history and also about the various product ranges for women in the market supplementing it with a little extra of for women categorising it specifically for them. LOreal in China launched a website in mandarin to help customer easy accessibility and making it easy for them to use the website. Due to this strategy of LOreal the customers felt more close to the brand and made it easy for the customers to access the product easily. Unilever for dove maintains its simplicity in its website also but to it dove also adds up a space for testimonials to looks at the customer response and also gave out various offers and promotions. To that Dove had also added up an interactive session and video to show how dove has helped peoples hair giving the customers the proof to what they claimed. They also came up with advertisement of the websites specific to that part of the region. Unilever wanted the local customer to be able to relate with the brand and see for themselves how they could look beautiful just by themselves. For example the Indian website had adverts of Dove dry hair shampoo which helped rough dry hair and prevented split-ends whereas in the United Kingdome Unilever had a range of special shampoo to reduce and prevent hair fall which generally happened in accordance to the hard water. DISTRIBUTION CHANNEL A market channel is one of the most important factors in the marketing of a product. It closures the period, space and hole in the market between the consumers and the product manufacturers. In India to distribute its product Dove Unilever uses three approaches, indirect coverage, and direct coverage and Streamline method. Dove Unilever looked out for short supply-chain for distribution to meet its customers needs and to reach out to a huge population. In India Unilever elected sub-stockist that covered up the mass part of the marketing areas where as in the Unites Kingdome Unilever were in direct contact with the retailers. Over 180 million units are produced in the United Kingdom annum and 65% of it is exported overseas. LOreal believes that its their obligation to generate value for the customers and hence adopts various sales strategies to the precise distribution channel of every individual market. http://en.oboulo.com/l-oreal-s-penetration-into-the-indian-market-64841.html http://company.monster.com/lorealusafr.aspx With 290 subsidiaries, more than 100 distributors and 42 plants, all spread out in about 130 countries, LOreal is the leader of the cosmetic industry. The group has begun its internationalisation in 1912 by following three steps: à ¢Ã¢â€š ¬Ã‚ ¢ First, commercialisation of professional shampoos to hair-dressers via distributors in near Europe (Spain, Italy, Great Britain, Germany and Poland) and in the Americas first landing; à ¢Ã¢â€š ¬Ã‚ ¢ Second, local firms are taken over for example in the USA (Redken 1993, Maybelline 1996 etc.), in Argentina (Miss Y lang 2000) go native; à ¢Ã¢â€š ¬Ã‚ ¢ Third, subsidiaries (production, research and development) are directly created (Greenfield investment) without any first passage via distribution. It is the case in Asia (Japan and Hong Kong) globalisation. The group has to face harsh competition and new stakes like diversify its product segments (baby-boomers which become mammy-boomers; American, French and Japanese young with specific tastes; and men), exploit new means of distribution (like on line sales) and finally, take advantage before the competitors, of new emerging markets like Asia, India, Latin America, Africa and East European countries. When LOreals Professional Products Division entered India in 1997, hairdressing Industry as a market segment is almost insignificant. There were no organized education and training, couple of dubious domestic products and prohibitive expensive foreign brands. The first strategy of LOreal was to exploit this inherent gap in the nascent industry and invested heavily in hairdressing and training. Their head start also ensured broad distribution in the focussed market. We skim the top 100 cities in India and have the largest salon base in the country, of which 20 per cent is exclusive to us, contributing to 40 per cent of our revenue. Says Sharma, Director, LOreal Professional Products Division. He further adds Our biggest cost is the education of our trade. We have over 40 trainers; its an entire machine that needs constant oiling. In 2009, this industry alone in India isà ¢Ã¢â‚¬Å¡Ã‚ ¬ 33 Mio, growing in double digits, and LOreal Professional Products Professionnel and Kerastase are market leaders. LOreal Professional Products prides itself on a product they believe is technologically unmatched. 3.5 per cent of our sales are pumped back into research development; the best technology goes back into the trade, says Vismay Sharma, director, LOreal Professional Products Division. The challenge is to beat competitors who is adopting the same strategy. But competitors are eating into the same strategy. Both Schwarzkopf, at the number two position in the industry, and Wella have launched technical training centres. Schwarzkopf even launched a by-invitation-only hairdressers club and flew 150 members to Goa for an inaugural meeting. Strategy of Schwarzkopf is to demand an increased commitment to turnover in return from these loyal and exclusive customers to become high volume buyers. Wella, the other brand which entered India in 2001, is aiming to be in 5,000 salons by June 2006. LOreal organizes Colour trophy, a nationwide quest to find the most creative hairdressers in the country and also sponsor hair shows besides their annual showcasing of global fashions in hairdressing and colour to give a platform to unleash creativity and lead to creating new trends in the industry. And in a revision of distribution strategy, Schwarzkopf has just begun retailing their hair colour range to power growth. Sharma reacts, LOreal Professional Products began by selling through Parisienne salons. Thats at the heart of our business; we will not dilute it by retailing for home use. Okay, so the LOreal brand is strong, well established within target markets, and Sharma claims sales are up in India, although figures dont come by easily in the discussion. Well, this was the time, then, to become more proactive than ever before; to begin the task of figuring out just what it was going to take to sustain their competitive advantage and ensure that they stay at the cutting edge of their field. And so, in February this year, LOreal announced the arrival of Matrix (their number one brand in the US), an affordable range of hair products to add to their existing offering to offer Indian hairdressers the option of using a professional brand at this price point. The value proposition is similar. Both brands offer all the support hairdressers need, from education, complete in-salon marketing, and salon promotions. Matrix, however will thrive on depth of distribution, with a training centre in every city it retails in. LOreal India is the only company to offer products at three different price points luxury, premium and affordable. With this they will have a combination no one can beat. LOreal hasextensive campaign for LOreal Paris Lip Colour. They also wish to modify the product by adding SPF, so that lips can be protected from harmful. They are also putting ads in TV and out of home advertisements like hoardings, at malls on digital screen Marketing Strategy Distribution: Will widen distribution network by giving various incentives to distributers, retailers, stockiest in order, not to loseself-space to competition. Promotion: Will be distributing complementary lip care guide on minimum purchase, having tips on how the various brand ambassadors of LOreal Paris apply Lip Colour on themselves and take care of their lips. Social Responsibility: LOreal supports campaign for safe cosmetics which was started in October 2007. This will help in building consumer confidence, that LOreal Lip colour is safeBrand Management LOreal had built a dozen or so mega brands rooted in the local culture and appealing to different segments of the global market. Instead of homogenizing the various brands and making them palatable in myriad cultures, Owen-Jones decided to embody their country of origin, turning what marketing experts considered a narrowing factor into a marketing virtue. LOreal believed as being local but being backed up by the global international image diversifying the traditionalroots of brands. Brand Extensions: LOreal realized the need for caution in case of brand extensions. When LOreal decided to enter the kids shampoo category in 1998, it debated whether to launch a new brand or go for an extension. The company realized the LOreal name, long associated with womens hair care, would capture instant credibility with moms. But Kids was really a child-oriented product. When LOreal first unveiled its LOreal Kids shampoo line early 1998, retailers were sceptical. Advertising and Promotion LOreal backed its product innovations with the twelfth-largest media budget in the world. In the late 1980s and early 1990s, external charges, which included LOreals advertising and promotions expenditure jumped from 37% to 47% of sales. LOreal increased its global ad spending to $1.25 billion in 1998. LOreal had a unique promotion policy for all its brands. A brand, which sold in mass-market outlets, advertised and promoted itself in a way similar to brands sold in department stores. Corporate Structure LOreal was organized as a clutch of small profit centres, some with as few as ten employees. The companys work culture encouraged audits and budget meetings to focus less on the spilled milk of the past, and more on leading indicators of how things would look at year-end. These meetings encouraged discussions to find out which overlooked products showed signs of life but were undercapitalized and which products were not matching expectations and needed pruning. The structure allowed LOreal to move fast Competition LOreal faced competition from various formidable rivals. On one side, cosmetic majors like Revlon and Avon and Nivea vied for shelf space. On the other, there were the giant FMCG companies like Unilever and PG. There were also local competitors like HLL-Lakme in India, Dark and Lovely in Africa, and the erstwhile Shu Umera in Japan (LOreal later acquired this brand). Dove brand has grown inIndia from a mere à ¢Ã¢â‚¬Å¡Ã‚ ¬12.5 Mio to à ¢Ã¢â‚¬Å¡Ã‚ ¬85 Mio in 2006 with products across the soap, shampoo, deodorant and skin care segments.Dove brand became Indias premium brand within one year of its launch. Some years ago the key to success was penetration in the market but it has changed now to educating the target customers about the benefit of the product and using it the right way. Unilever in India is well positioned because they have the right portfolio, focussed brands and operates at various price points. Being the market leader in India and estimated market growth is at 40-50%, Unilevers strategy is to build the market and translate other opportunities for launching new products like serum, masks and treatments under umbrella brand of Dove. To continue its leadership position, Unilever is constantly upgrading Dove from time to time to meet customers needs like Dove Daily, Dove dry therapy, Dove breakage therapy and son on. Levers strategy is to build rural market for increasing consumption level. Market estimate that 80% rural population have used shampoo but the big challenge is to convert the one time consumers to repeat purchasers, are they buying next weekà ¢Ã¢â€š ¬Ã‚ ¦.next month, next quarter? The strategy and challenge is to go deeper to media dark villages and build sales which will become the market of the future. Just for an example close to 30-40% of UP, the largest state in India, is media dark. Unilever in India has started running one of their largest consumer connect initiatives Khushiyon Ki Doli. It allows them to go deeper to villages with population of 5000 people. The heartening part is that consumers are will to embrace new things in life if they see a value proposition. The strategy of Unilever is broadly on the following basis: Adopted Total Productive Maintenance (TPM) which means Zero Error and Zero Loss Short supply chain module to enhance customer service To meet everyones needs at various product level and price points Penetrate, educate and build markets for the future> Project Shakti is targeted towards reaching small villages through micro financing model to reach village women. Integrate economic, environmental and social objectives with sustainable business agenda. Conclusion:

Epic of Beowulf - Contradictory Christian Elements in Beowulf Essay

Contradictory Christian Elements in Beowulf  Ã‚        Ã‚   In Beowulf the Christian element, which coexists alongside the pagan or heathen, sometimes in a seemingly contradictory fashion, is many faceted.    Certainly the Christian element seems to be too deeply interwoven in the text for us to suppose that it is due to additions made by scribes at a time when the poem had come to be written down. The Christian element had to be included by the original poet or by minstrels who recited it in later times. The extent to which the Christian element is present varies in different parts of the poem. In the last portion (2200–3183) the number of lines affected by it amounts to less than four per cent., while in the section dealing with Beowulf’s return (1904–2199) it is negligible. In the earlier portions, on the other hand, the percentage rises to about ten percent (Ward v1,ch3,s3,n16).   The Christian element is about equally distributed between the speeches and the narrative.    While the poet’s reflections and characters’ statements are mostly Christian, the customs and ceremonies, on the other hand, are almost entirely heathen/pagan. This fact seems to point to a heathen work which has undergone revision by Christian minstrels. In the case of cremation mentioned in reference to Hildeburh’s family in The Finnsburh Episode and in relation to Beowulf at the end of the poem, which is the prevalent form of funeral rite found in the poem, this practice had probably passed out of use by the time the poem was starting to be Christianized, so such passages could not excite the repugnance among the Christian listeners in the audience.    The Christianity of Beowulf is of an indefinite and undoctrinal type. The minstrels ... ...dictory fashion; it is a many-faceted subject to study.    BIBLIOGRAPHY    Alexander, Michael, translator. The Earliest English Poems. New York: Penguin Books, 1991.    Bloom, Harold. â€Å"Introduction.† In Modern Critical Interpretations: Beowulf, edited by Harold Bloom. New York: Chelsea House Publishers, 1987.    Chickering, Howell D.. Beowulf A dual-Language Edition. New York: Anchor Books, 1977.    Frank, Roberta. â€Å"The Beowulf Poet’s Sense of History.† In Beowulf – Modern Critical Interpretations, edited by Harold Bloom. New York: Chelsea House Publishers, 1987.    The Holy Bible, edited by dom Bernard Orchard. San Francisco: Ignatius Press, 1966.    Ward & Trent, et al. The Cambridge History of English and American Literature. New York: G.P. Putnam’s Sons, 1907–21; New York: Bartleby.com, 2000            

Motivation Theory

Needs – drives – behaviour – goals – reduction or release of tension Behaviour is both directed to, and results from, unsatisfied needs. The word unsatisfied is most important. As Maslow says, â€Å"If we are interested in what actually motivates us and not what has or will, or might motivate us, then a satisfied need is not a motivator. † Kelly’s model of motivation presents a sort of chicken-egg dilemma. Which comes first, the goal or the need? When we talk about behaviour being goal-oriented, we mean that individuals feel a need, want, desire or drive to do something that leads to the achievement of a goal.But is the goal, as part of the self, already there? Is it the factor that stimulates the need? Are goals and needs the same thing? It is useful to separate the two concepts. We can define a goal as that outcome which we strive to attain in order to satisfy certain needs. The goal is the end result, the need the driving force that spurs us towards that result. A student might have a goal to get an A in a course, but this goal may reflect a number of different needs.He or she may feel a need to confirm his or her competence; friends may all be getting A’s; he or she may wish to have the esteem of others; simply to do the best possible: to keep a scholarship. It is difficult to infer needs from goals. We talk about money as a motivator. Money represents so many different things to different people that saying that individuals â€Å"work for money† is meaningless. What we have to know is what needs the money is satisfying. Is it survival, status, belonging, achievement, a convenient scorecard for performance?Remember, behaviour is both directed to, and results from, unsatisfied needs. Every individual has a number of needs which vie for satisfaction. How do we choose between these competing forces? Do we try to satisfy them all? Much like a small child in a candy store, faced with the dilemma of spending his or her allowance, we are forced to decide what we want the most; that is we satisfy the strongest need first. Although there is general agreement among psychologists that man experiences a variety of needs, there is considerable disagreement as to what these needs are – and their relative importance.There have been a number of attempts to present models of motivation which list a specific number of motivating needs, with the implication that these lists are all-inclusive and represent the total picture of needs. Unfortunately, each of these models has weaknesses and gaps, and we are still without a general theory of motivation. In this article, I will describe the four main theories of motivation. These are Maslow’s Hierarchy of Needs, Herzberg’s Dual-Factor Theory, The Need for Achievement and David McClelland’s work and Vroom’s Expectancy Motivation Theory. Hierarchy of Needs – Abraham MaslowOne model of motivation that has gained a l ot of attention, but not complete acceptance, has been put forward by Abraham Maslow. Maslow’s theory argues that individuals are motivated to satisfy a number of different kinds of needs, some of which are more powerful than others (or to use the psychological jargon, are more prepotent than others). The term prepotency refers to the idea that some needs are felt as being more pressing than others. Maslow argues that until these most pressing needs are satisfied, other needs have little effect on an individual’s behaviour.In other words, we satisfy the most prepotent needs first and then progress to the less pressing ones. As one need becomes satisfied, and therefore less important to us, other needs loom up and become motivators of our behaviour. Maslow represents this prepotency of needs as a hierarchy. The most prepotent needs are shown at the bottom of the ladder, with prepotency decreasing as one progresses upwards. SELF-ACTUALISATION – reaching your maxim um potential, doing you own best thing ESTEEM – respect from others, self-respect, recognitionBELONGING – affiliation, acceptance, being part of something SAFETY – physical safety, psychological security PHYSIOLOGICAL – hunger, thirst, sex, rest The first needs that anyone must satisfy are physiological. As Maslow says: â€Å"Undoubtedly these physiological needs are the most prepotent of all needs. What this means specifically is that in the human being who is missing everything in life in an extreme fashion, it is most likely that the major motivation would be the physiological needs rather than any others.A person who is lacking food, safety, love and esteem would probably hunger for food more strongly than anything else†. Once the first level needs are largely satisfied, Maslow maintains, the next level of needs emerges. Individuals become concerned with the need for safety and security – protection from physical harm, disaster, illness and security of income, life-style and relationships. Similarly, once these safety needs have become largely satisfied, individuals become concerned with belonging – a sense of membership in some group or groups, a need for affiliation and a feeling of acceptance by others.When there is a feeling that the individual belongs somewhere, he or she is next motivated by a desire to be held in esteem. People need to be thought of as worthwhile by others, to be recognised as people with some value. They also have a strong need to see themselves as worthwhile people. Without this type of self-concept, one sees oneself as drifting, cut off, pointless. Much of this dissatisfaction with certain types of job centres around the fact that they are perceived, by the people performing them, as demeaning and therefore damaging to their self-concept.Finally, Maslow says, when all these needs have been satisfied at least to some extent, people are motivated by a desire to self-actualise, to ach ieve whatever they define as their maximum potential, to do their thing to the best of their ability. Maslow describes self-actualisation as follows: â€Å"A musician must make music, an artist must paint, a poet must write, if he is to be ultimately happy. What a man can do, he must do. This need we may call self-actualisation †¦ It refers to the desire for self-fulfilment, namely the tendency for one to become actualised in what one is potentially.This tendency might be phrased as the desire to become more and more what one is, to become everything that one is capable of becoming. The specific form these needs take will of course vary greatly from person to person. In one individual it may be expressed maternally, as the desire to be an ideal mother, in another athletically, in still another aesthetically, the painting of pictures, and in another inventively in the creation of new contrivances. It is not necessarily a creative urge although in people who have any capabilitie s for creation it will take this form.†Several points must be made concerning Maslow’s model of motivation. First, it should be made clear that he does not mean that individuals experience only one type of need at a time. In fact, we probably experience all levels of needs all the time, only to varying degrees. In many parts of the world, hunger is a genuine reality but we have all experienced the phenomenon of not being able to concentrate upon a job because of a growling stomach. Productivity drops prior to lunch as people transfer their thoughts from their jobs to the upcoming meal.After lunch, food it not uppermost in people’s minds but perhaps rest is, as a sense of drowsiness sets in. Similarly, in almost all organisational settings, individuals juggle their needs for security (â€Å"Can I keep this job? †) with needs for esteem (â€Å"If I do what is demanded by the job, how will my peers see me, and how will I see myself? †) Given a situatio n where management is demanding a certain level of performance, but where group norms are to produce below these levels, all these issues are experienced. If the individual does not produce to the level demanded by management, he or she may lose the job (security).But if he or she conforms to management’s norms rather than those of the group, it may ostracise him or her (belonging) while the individual may see him or herself as a turncoat (esteem) and may have a feeling of having let the side down (self-esteem. ) We do not progress simply from one level in the hierarchy to another in a straightforward, orderly manner; there is a constant, but ever-changing pull from all levels and types of needs. A second point that must be made about Maslow’s hierarchy is that the order in which he has set up the needs does not necessarily reflect their prepotence for every individual.Some people may have such a high need for esteem that they are able to subordinate their needs for sa fety, or their physiological or belonging needs to these. The war hero springs to mind. There is little concern for safety or physical comfort as the seeker of glory rushes forward into the muzzle of destruction. A third, and very important point to be made about Maslow’s hierarchical model is the assertion that once a need is satisfied it is no longer a motivator – until it re-emerges. Food is a poor motivator after a meal. The point in this is clear for management.Unfortunately, many organisations and individuals still fail to get the message. Most incentive schemes are based upon needs that have already been largely satisfied. If management placed emphasis on needs that have not been satisfied, employees would be more likely to be motivated towards achieving the goals of the organisation. Human behaviour is primarily directed towards unsatisfied needs. Finally, an important aspect of Maslow’s model is that it provides for constant growth of the individual. Th ere is no point at which everything has been achieved.Having satisfied the lower needs, one is always striving to do things to the best of one’s ability, and best is always defined as being slightly better than before. There has been a great deal of debate over Maslow’s hierarchical concept of motivation. It has a basic attraction to most people because it seems to be logical, to make sense. Dual-Factor Theory – Frederick Herzberg Frederick Herzberg and his associates began their research into motivation during the 1950?s, examining the models and assumptions of Maslow and others.The result of this work was the formulation of what Herzberg termed the Motivation-Hygiene Theory (M-H). The basic hypotheses of this theory are that: 1. There are two types of motivators, one type which results in satisfaction with the job, and the other which merely prevents dissatisfaction. The two types are quite separate and distinct from one another. Herzberg called the factors wh ich result in job satisfaction motivators and those that simply prevented dissatisfaction hygienes 2. The factors that lead to job satisfaction (the motivators) are:achievement recognition work itself responsibility advancement 3. The factors which may prevent dissatisfaction (the hygienes) are: company policy and administration working conditions supervision interpersonal relations money status securityHygienes, if applied effectively, can at best prevent dissatisfaction: if applied poorly, they can result in negative feelings about the job. Motivators are those things that allow for psychological growth and development on the job. They are closely related to the concept of self-actualisation, involving a challenge, an opportunity to extend oneself to the fullest, to taste the pleasure of accomplishment, and to be recognised as having done something worthwhile. Hygienes are simply factors that describe the conditions of work rather than the work itself.Herberg’s point is tha t if you want to motivate people, you have to be concerned with the job itselfand not simply with the surroundings. In a medical sense, growth, healing and development occur as natural internal processes. They are the result of proper diet, exercise, sleep etc. Hygienic procedures simply prevent disease from occurring. They do not promote growth per se. Herzberg says that we should focus our attention on the individuals in jobs, not on the things that we surround them with.He maintains that we tend to think that growth and development will occur if we provide good working conditions, status, security and administration, whereas in fact what stimulates growth (and motivation to grow and develop) are opportunities for achievement, recognition, responsibility and advancement. Once again, this theory has a basic attraction. As Joe Kelly puts it, however: â€Å"It is always as well to bear in mind that academics, who place considerable value on autonomy and inner direction, have an obse ssion about making work meaningful.The notion that it is possible to realise man’s true nature through creative work which is its own reward is an exceedingly attractive proposition to the learned don which is rarely fully shared by his wife†. Herzberg goes further than Maslow, cutting the hierarchy off near the top and maintaining that motivation results only from some elements of esteem needs and self-actualisation. The Need for Achievement – David McClelland The one single motivating factor which has received the most attention in terms of research, is the need for achievement (n-ach). As a result, we know more about n-ach than any other motivational factor.Much of this knowledge is due the work of David McClelland of Harvard. To illustrate what he means by the need for achievement, McClelland cites the following example: â€Å"Several years ago, a careful study was made of 450 workers who had been thrown out of work by a plant shutdown in Erie, Pennsylvania. Most of the unemployed workers stayed at home for a while and then checked with the employment service to see if their old jobs or similar ones were available. But a small minority among them behaved differently; the day they were laid off, they started job hunting.They checked both national and local employment offices; they studied the Help Wanted sections of the papers; they checked through their union, their church and various fraternal organisations; they looked into training courses to learn a new skill; they even left town to look for work, while the majority when questioned said they would not under any circumstances move away to obtain a job. Obviously the members of the active minority were differently motivated†. Individuals with a high n-ach have a number of distinctive characteristics which separate them from their peers.First of all, they like situations where they can take personal responsibility for finding solutions to problems. This allows them to gain perso nal satisfaction from their achievements. They do not like situations where success or failure results from chance. The important thing is that the outcome be the result of their own skill and effort. A second characteristic of high n-ach people is that they like to set moderately high goals for themselves. These goals are neither so low that they can be achieved with little challenge, nor so high that they are impossible.High n-ach individuals prefer goals that require all-out effort and the exercise of all their abilities. Once again, the achievement of this type of objective results in greater personal satisfaction. This phenomenon can be observed in very young children. A child may be given a game of ring toss, told that he or she scores whenever a ring lands over the peg and then left alone to play the game. McClelland comments: â€Å"Obviously children who stand next to the peg can score a ringer every time; but if they stand a long distance away, they will hardly ever get a ringer.The curious fact is that children with a high concern for achievement quite consistently stand at moderate distances from the peg where they are apt to get achievement satisfaction †¦ The ones with low n-Achievement, on the other hand, distribute their choices of where to stand quite randomly over the entire distance. In other words, people with high n-Achievement prefer a situation where there is a challenge, where there is some real risk of not succeeding, but not so great a risk that they might not overcome it by their own efforts†.A third distinctive characteristic of high achievers is that they want concrete feedback on their performance. Only certain types of jobs provide this kind of feedback, however, and so some kinds of jobs are unattractive to high achievers. For instance, teachers receive only imprecise, hazy feedback as to the effectiveness of their efforts while production managers have a daily output chart to look at with either joy or disappointment . There are some additional minor characteristics possessed by high achievers. They tend to enjoy travel, are willing to give up a bird inthe hand for two in the bush and prefer experts to friends as working partners. The image is clear; the high achiever is a personality type suited admirably to certain jobs and not others. It would be wrong to treat all individuals as high achievers and attempt to motivate them by offering them challenging jobs, rapid and objective feedback on performance and personal responsibility for success or failure. The need for affiliation and the need for power McClelland has also identified two other types of need, the need for affiliation (n-affil) and the need for power (n-pow).His testing procedure is concerned with the application of what is known as the Thematic Apperception Test (TAT), a series of pictures which are presented to a subject, one at a time. The individual is asked to tell a story about each picture. The underlying assumption of the TA T procedure is that it will reveal the dominant thoughts and attitudes of subjects. For instance, an individual with high n-ach will formulate stories concerned with getting things done, challenging situations, feelings of satisfaction at having done a good job and so on.The individual with a high need for affiliation (n-affil) will reflect sensitivity to the feelings of others, a desire for friendly relationships and a reference to situations which involve human interactions. High n-power subjects will relate stories reflecting the process of influencing others, controlling and manipulating others. The need for affiliation The need for affiliation is similar to Maslow’s need to belong. It can be a dominant motivating force affecting behaviour and may manifest itself in many different ways.The novelist John O’Hara was supposedly obsessed with the fact that, not having a college degree, he was excluded from membership of certain clubs and societies. At the other end of the spectrum, James Coyne, a former Governor of the Bank of Canada, was described as the most unclubbable man in the country, as he held an aversion to joining groups. In its most straightforward form, a need for affiliation manifests itself in a desire to be liked by others, to be part of a group, to enter into warm, personal relationships.High n-affil people value relationships over accomplishments, and friendship over power. The need for power In studying the motivational profiles of North American managers, McClelland noticed that many of those who reach the top of organisations and are rated as highly effective in their positions, demonstrate a concern for influencing people. This is, in McClelland’s terms, a need for power. This need is not simply seen as the raw desire to control others or simply to exert authority.McClelland makes the point that: â€Å"†¦ this need must be disciplined and controlled so that it is directed toward the benefit of the institution as a whole and not toward the manager’s personal aggrandisement. Moreover, the top manager’s need for power ought to be greater than his or her need for being liked by people. † Power motivation refers not to autocratic, tyrannical behaviour but to a need to have some impact, to be influential and effective in achieving organisational goals. Results McClelland examined the motivational needs of a large group of managers whose units demonstrated varying degrees of morale.The most important factor, in predicting whether a manager’s subordinates would exhibit high morale, turned out to be how their need for power related to their need for affiliation. Teams which exhibited higher morale were those in which the manager’s need or power exceeded their desire to be liked. McClelland puts forward the following explanation: â€Å"Sociologists have long argued that, for a bureaucracy to function effectively, those who manage it must be universalistic in applyi ng rules. That is, if they make exceptions for the particular needs of individuals, the whole system will break down.The manager with a high need to be liked is precisely the one who wants to stay on good terms with everybody and therefore is the one most likely to make exceptions in terms of in terms of particular needs. †¦Sociological theory and our data both argue †¦ that the person whose need for affiliation is high does not make a good manager. † Organisation man? Power-motivated managers, like achievement orientated managers and the affiliators, demonstrate distinct characteristics: They are highly organisation-minded. They feel responsible for building organisations to which they belong.They believe strongly in centralised authority. They like to work. This is different from the high achiever who likes to minimise work by becoming more efficient. While the high achiever minimises effort and maximises output, the power-motivated manager enjoys work for its own sake. They are willing to sacrifice some of their own self-interest for the good of the organisation. They have a strong sense of justice, feeling that hard work and sacrifice should be rewarded. The picture of McClelland’s power-motivated manager is reminiscent of the organisation mancaricatured by William Whyte.The message seems to be that if one is dedicated to the institution, committed to the work ethic and unflagging in energy and devotion, success will follow. However, the increasing popularity of switching jobs as a method of rapid advancement and the rapidity of change in organisations somewhat contradicts this type of thinking. Expectancy Theory of motivation – Victor Vroom Victor Vroom, of Carnegie-Mellon in Pittsburgh, has challenged the assertion of the human relationists that job satisfaction leads to increased productivity.(This theory has been called the contented cow approach to management.) The assumption is that if management keeps employees happy, t hey will respond by increasing productivity. Herzberg, in a delightful film of motivation, highlights the fallacy of this assumption with an interview between a manager and a secretary. The secretary is complaining about the job, and the manager lists all the things that have been done for the secretary – increases salary, new typewriter, better hours, status and so on – at the end of which she looks straight at him and asks, So what have to done for me lately?The point may be made that satisfied needs do not motivate people Hygienes simply keep employees quiet for a time. For an individual to be motivated to perform a certain task, he or she must expect that completion of the task will lead to achievement of his or her goals. The task is not necessarily the goal itself but is often the means of goal attainment. Vroom defines motivation as: â€Å"A process governing choices, made by persons or lower organisms, among alternative forms of voluntary behaviour.†In o rganisational terms, this concept of motivation pictures an individual, occupying a role, faced with a set of alternative voluntary behaviours, all of which have some associated outcomes attached to them. If the individual chooses behaviour 1, outcome A results; if 2 then B results and so on. Knowing that individuals choose behaviours in order to obtain certain outcomes is nothing new. The question is why they choose one outcome over another.The answer provided by the motivational theories in the other articles in this short series (Maslow, Herzberg, McClelland) is that the choice reflects the strength of the individual’s desire or need for a specific outcome at a certain time. However, Vroom makes the point that task goals (productivity, quality standards or similar goals attached to jobs) are often means to an end, rather than the end in itself. There is a second level of outcomes which reflect the real goals of individuals and these may be attained, in varying degrees, thr ough task behaviour.An individual is motivated to behave in a certain manner because (a) he or she has a strong desire for a certain task outcome and a reasonable expectation of achieving that outcome and (b) because he or she also expects that the achievement of the task outcome will result in reward in terms of pay, promotion, job security, or satisfaction of individual needs – physiological, safety, esteem and so on. Let us take a look at how the model works. Imagine a manager has as a task goal, receive good ratings for internal customer service.The choice of this task goal reflects three things: The strength of the need for good ratings versus some other goal. The expectation that this goal can be achieved. The expectation that the achievement of this task goal will lead to desired rewards – promotion, increased security and so on. Vroom would maintain that we do things in our jobs in order to achieve second level rewards: â€Å"If a worker sees high productivity as a path leading to the attainment of one or more of his or her personal goals, he or she will tend to be a high producer.Conversely, if he or she sees low productivity as path to the achievement of his or her goals, he or she will tend to be a low producer†. Certainly Vroom has hit on an important aspect of motivation. We do not attempt simply to satisfy a need or even a set of needs in a straightforward, â€Å"If I do this, then I will achieve that† manner. We work with a chain of goals and rewards, where goals in one area are only a means of achieving goals in another.

Pervasive Developmental Disorders in Preschool Children Essay

Pervasive Developmental Disorders is the umbrella term for   neuro-developmental disorder exhibited in children which is characterized by language deficits, impaired social skills and abnormal behavior. PDDs include PDD-Not Otherwise Specified (PDD-NOS), Asperger Syndrome, Autism-, Chidhood Disintegrative-, and Rett Disorder. Increase patterns of autism disorders for the past 15 yrs at England may indicate changes in PDD and the study attempted PPD estimation in a defined geographic region.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Population under case study were obtained from child center developments Stafford, Cannock, and Wightwick in the Midlands, England from July 1998 to June 1999 with a target population of 15, 500 children born on and between January 1, 1992, to December 31, 1995, that were identified as residents for the specified area on June 6, 1998. Case identification for the disease proceeded by four consecutive stages. Stage 1 was primarily concerned with screening by health practitioners and/or pediatricians at 0 wk, 6 wk, 6-9 mo, 18-24 mo, and 3.25-3.50 yr and then their subsequent referrals for the possible children displaying the symptoms for the disease. five hundred seventy-six underwent this stage. The referred children undergo secondary screening, â€Å"Stage 2†, under the trained eye of a child development physician or a child development teamand when they have failed the test, they will undergo subsequent 2 wk assessment conducted by a multidisciplinary team —speech and language therapist, pediatric physical therapist, occupational therapist, dental nurse, nutritionist, and a nurse specialist in PDDs and associated intervention— using 2-hr activity and play to make PDD diagnosis. For stage 3, one hundred three children were diagnosed with PDD and 95 % of them underwent Stage 4. Parents naturally accompany their children during the activities. Strong suspects for the disease were further assessed (stage 4), with Autism Diagnostic Interview-Revised algorithm by developmental physicians and those positive for the disease undergo further psychometric assessment— Wechsler Preschool and Primary Scale of Intelligence and the Merrill-Palmer—conducted by a senior educational psychologist. Final diagnosis were carried out using DSM-IV diagnostic criteria to classify the PDD type of disorder. To test reliability of the study, blinding of 3 trained raters for the 38 AD-R tapes were carried out and then assessed for intraclass correlation coefficiency ( Ï social interaction=0.82; Ï verbal c. = 0.85, Ï non-verbal=0.87; Ï repetitive behavior =0.59, ÃŽ £=0.86) and personal assements. Results matched perfectly for the original diagnosis. PDD patients were undergo full laboratory chemistry tests as well as gene map, X test, electroencephalogram, and possibly CT and/or MRI scans (for neurologic damage suspects). Comparison analyses were assessed at ÃŽ ¡0.05 using Kruskal-Wallis and one-way ANOVA followed by post hoc Scheffà © pairwise comparisons.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Analysis for the 97 PDD referrals health visitors as having the highest number of referrals (81%) with the children averaging 35.7 mo at the referral time and 41 mo at the time of clinical diagnosis. Pairwise comparison indicates the order of mean age at the time of the referral for the different groups: Asperger Syndrome (47.5 mo )> PDD-NOS (37.2 mo)> AD (30 mo). ANOVA indicates significances at 11.3 mo and Post-Hoc Schaeffer test indicates similarity of order of mean age to that of non-parametric pairwise comparison.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There were no found differences for syndrome proportionality in the 77 males of the sample population. Thirty percent of the sample population was found to exhibit language impairment characterized by repetitive three-word phrases which was directly correlated to AD subtype. Psychrometric test reveals almost 26 % mental retardation. Two childen with CDD and Rett scored under moderate mental retardation. Chi-square test, P