Business Plan for a java Culture coffee shop

Business Plan for a java agriculture java stagCoffee Shop Business PlanExecutive thicksetThe java bar based on the java agri ending is unbendable to develop into an essential and cursory requirement of the local umber lovers. It depart be a place where one jakes escape from his daily stressful life schedules and find comfort, friends as well as books, every at a single space. The business plan of java culture cocoa bar is purely based on introducing coffee stigmatise for the clients with free caf and above all that they forget provide free books to their clients so that they can enjoy and relax themselves. The basic idea behind this coffee bar is to serve the best coffee of that ara where the coffee imparting be admired with the pastries.The society is planning to start this project on a 1000 squ atomic number 18 foot land which provide be best suited for a coffee shop situated in the central Noida. The company swears in the welfare of the society and accomplishes it by encouraging charity and income of the people be extensiveing to rural areas by adopting fair vocation. The company has besides planned to support those farmers by using their coffee in the coffee bar who cultivates the coffee by adopting sustainable manufacture, fair trade and organic produces. (Bplans)Table of Contents1. invention 2. guild Description3. grocery store Analysis4. system of rules and Management5. Service or increase job6. Marketing and gross sales7. reenforcement Request 8. Financial Projection9. ReferencesIntroductionPurposeFor the operations of the sign year, the main objectives of the deep brown culture coffee shop are discussed belowThe main purpose of our coffee shop is to gave social and friendly environment to the people.By helping our client by giving convenient office, good customer service and best calibre of coffee for imbibe.Key to successThe companys primevals to success are discussed belowOur store volition offer great pure tone customer service and a serene environment.A relaxing, upscale interior design.Employee knowledge in order to be at pace with competitive scenario.Gave special discount offer to our regular customerCompany Description Java Culture is launching its first business plan in India. It will offer impudently style of coffee shop in Noida where localities, teenagers and early(a) people feel relaxation in that environment.Variety No separatewise coffee bars laid in that particular location will able to meet up the quality, taste and tend of tea, smoothies, coffee drinks, juice, coffee and other products that Java culture does.Location Java culture will be located in the main section of Central Noida in the centre of the entertainment and shopping hub of Noida (sector -18).Expansion This coffee bar is evaluate to be the first of a chain of the Java culture cafes located in commercialises that have significant traffic by the store, and main regard point for the youth.Java culture c onceptAt one sequence CONTESSA was the acknowledged quality automobile in India. After that Mercedes-Benz was introduced and then Audi, with its brilliant product and service approach. Java will be the first Audi of the coffeehouse chain industry, offering a higher quality product andbetter quality service in an exceptional environment.Market AnalysisJava culture launches a different coffee shop in growing market segment.Market SegmentationJavas customer base in Noida is comprised of four prat groups. These groups areStudents and FacultyTeenagersOffice workersOthersTarget Market Segment outlineJava Culture will provide the relaxing atmosphere for those who for the most part drink coffee. Our most of the clients will be college students and couples where they can meet and overly read books and pass their time without paying any extra amount.Organization and ManagementOrganization the design of the organizational entity, its structure, vision and mission, and decision making org ans.Management the processes/procedures and systems of the organization that ensure that the organization efficiently uses its available resources to come across its aims and objectives.Management TeamA full-time manager is appointed to contend the sidereal day round activities. The responsibilities of manager is to administer the staff, developing a trade strategy, handling the suppliers, fulfilling mingled other every day managerial duties and organizing inventory. We believe that we have chosen the best suited person for the job.The five key fruit elements necessary for the sustainability of our organization are as followsService or Product LineJava Culture will offer the best coffee and maintain high quality which will unless attract the customers. It excessively offers pastries, snacks and sandwiches. The lists will be available in a clearly drafted computer menu card.Product DescriptionThe organization highly specialized not scarce in beverages like coffee, tea and juice etc. but also in eatables such as chocolates and snacks.We are not bounding ourselves to specific product but strive to provide customers with many options as wide range of variety under one roof.ServicesWe provide door dance step delivery services to the customers.We offer special discounts on any day of the week.We also offer combo deals.We have provided Wi-Fi connectivity.We provide gifts to our regular customer on festive seasons.Marketing and SalesThe Organization is focusing on Customer oriented marketing strategy as how to attract new customers and encouraging the existing clients to demand for more.Competitive EdgeOur competitive edge,compared tothe other coffeehouses in Noida includes the followingAsignificantly higher quality, better tasting coffee product.Ourcurrent location can arguably be considered the best in the market.We have confused drinks which can be served as a substitute for people who dont drink coffee. These alternatives are tea, shakes, juice and sq uashes.Our Internet website will include online order of magnitude also.Sales StrategyOur sales strategy includesRecruiting dynamic sales force that can know and satisfy customer inquires. There are various practices that need to be carried out to offer best of quality.Always indulge in a) reduce customer waiting time, and b) create efficient product orderingSell coffee, gift baskets on our websiteEstablish coffee service at local businessesAdopting various marketing strategy like discount to key groups, selling cards etcCreate an online feedback programSales ForecastWe are assuming that in first year, our per day customer will be 150 and within a year it will increase by approximately double of the first year.Marketing strategyOur strategy will be to offer a high quality product andsuperb servicein a superior environment.Launch MarketingLaunch marketing leads to awareness amongst masses, various techniques establish organizations brand images are as followsEmailslocal anesthetic Electronic MediaLocal Print MediaPackagingSuperior locationFunding RequestAs our sole proprietorship business is on its initial stage and its a small scale business, so I will utilize my fix deposits and savings for the business. And can borrow from friends and relatives.For further expansion I will utilize the profits in the long run.Financial ProjectionThe Company is placing itself in market as reversion to the risk which is primarily due to liquidity. The company maintains the liquidity as the debt to be cleared at the month end and no credit sale. The Companys investment structure enables the company to maintain good liquidity. communicate Cash FlowAs the chart of java culture the States projects, organization will enjoy good cash flow, this leads to meets debt on as and when basis and not only that, but it will be in a better position to meet future uncertainties.(Source Java Culture America Cited from BPlans)ReferencesBplans. As retrieved on February 4, 2014, available at, ht tp//www.bplans.com/about_us/Kotler, P. and Keller, K. L. (2006), Marketing Management (12th ed). scholar Hall Publications.National resource guide, (2013), (English), As retrieved on February 4, 2014, available at, http//www.sba.gov/about-sba/what_we_do/resource_guides1